Your friends can view your profile and any wishes you allow them to see. Of course, you can see theirs as well.
Make sure you set up your family or join an existing family too! It's an easy way to group users and wishes without having to friend each family member.
Families are a great way to organize your gift giving.
All members of a family can see each others' wishlists, so you only need to be added once instead of becoming friends with all of the family members.
You can also target wishes to friends or families, making it easy to determine who sees that special wish.